ABOUT

OUR BRAND

Our name is really important to us, so we want to tell you the story behind it.
The company name “FUSIONEERING” uniquely combines the words “fusion” and “engineering”.
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COMPANY NAME

Fusion×Engineering:
Integrating fusion research and engineering capability
to advance fusion energy towards commercialization.

Our company’s name is special.
The word “Fusioneering” is an amalgamation of the words “fusion” and “engineering”.
“Kyoto” is where the company has its roots. Combined,
our name shows our core focus: an innovative company is using venture capital
to turn ideas that have foundations in academic research
into high performance engineering solutions and technologies
that sit on the critical path to commercial fusion.
Kyoto Fusionering, as a deep-tech company focused on developing advanced hardware
for fusion reactors, necessarily brings together different perspectives,
skills and experience from a range of engineering disciplines.

LOGO MARK

MIND MOTIF

Symbolism is important in Japanese culture, and our logo is no different.
The first letter “F” of FUSIONEERING can be seen in the logo. The dot in the centre of the “F”, represents our planet, Earth. The line of the “F” rising from the lower left symbolizes the energy to be released from creating a “Sun on earth”, whilst the upward arc of the “F” also represents the bridge (future) to the next generation. Taken together, our logo shows the dawn of fusion energy for humankind.

TECH MOTIF

The following two concepts are important in nuclear fusion:
1. Deuterium and tritium undergo a fusion reaction, producing neutrons and helium.
2. Extracting heat from neutrons, and producing new fuel (self-sufficient), using a blanket.
Kyoto Fusioneering is developing the world’s most advanced blanket technology to address the second concept above. Our logo is an abstraction of this, with the dot showing the fusion reaction as a plasma plasma, whilst the line surrounding the dot represents our blanket technology.

COLOR

The red-orange colour has dual meaning: it represents both the sun and heat. In Japanese culture red also symbolizes passion, and the colour of the logo shows the pioneering spirit of all members of the Kyoto Fusioneering team.
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